SCROLL
SATRICAL BRAND IDENTITY PROJECTscroll is a satirical luxury toilet paper brand that mirrors the way influencer culture aestheticizes even the most disposable parts of our lives. scroll treats toilet paper the same way we treat online content: mindlessly pulled, instantly forgotten, endlessly replaced. the act of unrolling a roll becomes a metaphor for the endless scroll of the feed. mindless use becomes mindless scrolling. disposable objects become disposable content. forgotten purchases reflect forgotten posts. by aestheticizing something that is meant to be thrown away, the brand reveals the absurdity of influencer-driven overconsumption, where desirability is manufactured and trends dissolve instantly. what begins with a scroll often ends in the flush. link